DIADORA
This romantic and highly principled word, Diadora, is accompanied by a symbol, an ornament, which represents the origins of the company, which are rooted in a craftsman’s laboratory fabricating shoes since 1948. It’s not a flash or the tip of an arrow, as it may seem, it’s more appropriately the stylized version of an open upper: the very main element to make a shoe, whether for sport, leisure or work.